Your story is in there. Let’s find it.
H. is Hillary Weber-Gale — strategist, creative director, and the person brands call when they're ready to finally tell their story right. Whether you're building your narrative from scratch or it's time for a sharper, bolder version of what you've outgrown, I work at the intersection of positioning, brand narrative, and creative execution. The strategy informs the work and the work sharpens the strategy. No brief gets misread. No insight gets diluted. Just clear thinking, bold creative, and a story your customers will finally remember.
SELECTED WORK01Vecna Robotics
A technology leader that had outgrown its own story.
Case Study –> 03Discover Term
Four programs, two locations, one brand that finally held it all together.
Case Study –> Case Study –> VIEW ALL –>02ReUp Education
A human-centered mission hiding behind an inhuman brand.
Case Study –> 04TD Ameritrade Institutional
A seven-year program built on a single insight.
TD Ameritrade
Spark Root
Shell
ReUp
Charles Schwab
Vecna Robotics
Zebra Technologies
Apple
Zendesk
Discover Term
Prfrm
TD Ameritrade Spark Root Shell ReUp Charles Schwab Vecna Robotics Zebra Technologies Apple Zendesk Discover Term Prfrm
“Her superpower is that she listens well, synthesizes information across different vectors, and is a tireless defender of keeping your target market engaged creatively and thoughtfully. I always make better marketing decisions by having her on my side.”
– JOSH KIVENKO, CMO“She is thoughtful, meticulous and strategic, yet still wildly creative.”
– MEREDITH NEWELL, COPY DIRECTORI've spent the better part of two decades finding the deeper core of what makes brands tick — and turning that into stories worth telling.
ABOUT H –> Ready to find your story?
Let’s talk.
Get in touch –>